Sheetal K. Majithia, a graduate in B.A in Psychology from USA started her so-called 'practice' by doodling what she envisioned onto various scraps of paper and note books. With encouragement and the support from her family she started converting her doodles onto books, book covers and soon realised that the world is her oyster. With passion and love 'KALAM' was coined, and her journey continues into a broader horizon. From Art on Paper she has now involved to various daily use lifestyle products. Each product is made imaginatively to mould the subtle contours of an individual's lifestyle.
Besides this, Sheetal has also been featured in the coffee table book Rising Stars by The Business Women Wing (BWW) of the Gujarat Chamber of Commerce and Industry as a woman entrepreneur with a rapidly growing business.
Sheetal's biggest sense of satisfaction comes from infusing her business with a sense of purpose and ethos. Her latest collaboration with the NGO Milaap to support the cause of rural women's entrepreneurship in Gujarat is a testament to Sheetal's passion for the cause of empowering rural women.